Director-level control · physics-level motion · native audio synchronization
Wan 3.0 is a next-generation AI video model supporting videos up to 30 seconds, multimodal reference control, native audio, and stable long-shot creation. With inputs such as text, images, video, and audio, it provides a more coherent and cinematic end-to-end workflow for brand ads, ecommerce videos, film previs, and social media content.
Write a prompt, add any references you need, tune the format, and generate from one clean workspace. The correct Wan workflow is selected automatically.
Wan 3.0
What is Wan 3.0?
Wan 3.0 is a multimodal AI video model that turns text, images, video, and audio into complete clips up to 30 seconds, with 480P, 720P, and 1080P output.
Start with a simple idea or existing assets. Wan 3.0 understands subjects, scenes, motion, camera direction, and sound together to create more coherent ads, product films, short stories, and social content.
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Core features
Wan 3.0 core capabilities
Create more complete, stable, and controllable AI video content with long-form generation, multimodal references, long-take consistency, and high-quality motion effects.
01
Up to 30-second video generation
Wan 3.0 supports AI video generation up to 30 seconds, giving creators room for more complete stories and complex scenes while maintaining continuous character motion, stable environments, coherent camera logic, and narrative continuity over longer sequences. It is ideal for brand films, product launches, narrative shorts, and social media content.
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Multimodal reference control
Use text descriptions, character images, product images, video clips, and audio assets to control results precisely. Wan 3.0 understands these references together to keep character identity, product appearance, visual style, and motion direction consistent, moving beyond simple prompt generation toward more precise creative control.
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Stronger long-take consistency
Wan 3.0 is optimized for longer videos, maintaining consistent character appearance, stable facial details, natural motion continuity, and visual coherence across complex scenes and multiple shots. It is well suited to AI micro-dramas, film concepts, game cinematics, and branded storytelling.
04
High-quality motion and physical effects
Wan 3.0 has a stronger understanding of video motion and can handle fast action, complex interactions, camera movement, and environmental changes. People, objects, and scenes move more naturally, with dynamic effects that better reflect real-world physical relationships.
Use Cases
What Can You Create with Wan 3.0?
Build the creative workflow around products, brands, virtual creators, stories, and ads with the currently available Seedance models, then move into Wan 3.0 when it is ready.
01 / Wan 3.0Use case 1Product launch videosTurn product images, brand assets, and launch prompts into video concepts for landing pages, ads, and social posts.
02 / Wan 3.0Use case 2Ecommerce product showcasesGenerate clearer product display clips with material detail, lifestyle context, and polished commercial framing.
03 / Wan 3.0Use case 3Virtual creator videosCombine character references and brand prompts to create consistent virtual creator content for social channels.
04 / Wan 3.0Use case 4Short films and trailersCreate cinematic scenes, trailers, concept shorts, and emotional videos with longer-form creative direction.
05 / Wan 3.0Use case 5Brand stories and ad assetsProduce video variations for campaigns while keeping product, color, logo, and visual direction consistent.
Write one sentence and get a shot direction.
Wan 3.0 works best with director-style prompts where the subject, scene, camera, light, action, and pacing are clear.
Natural-language scene guidance
Camera, lighting, focal length, and motion cues
Aspect ratios from vertical shorts to widescreen
Creative planning around reference images
Prompt
"An elderly silver-haired person sitting in a wooden rocking chair in a warm living room, afternoon sunlight through the window, slow push-in camera, soft shallow depth of field, intimate cinematic color."
Quality
HD
Clip
5s
Frame
24fps
Wan 3.0 guide
Create cinematic videos in four simple steps
Move from text prompt or reference image to creative direction, control, generation, and download in one workspace.
01
Write a prompt and choose a mode
Describe the scene, subject, action, camera movement, lighting, and mood in natural language.
PROMPTMODE
02
Control camera and visual style
Choose the model, motion direction, aspect ratio, style, and duration before generating.
MOTIONSTYLE
03
Generate with Wan 3.0
Wan 3.0 processes subject, scene, motion, camera, references, and output direction in one multimodal workflow.
GENERATEAUDIO
04
Preview and download
Review stability, movement, camera language, and visual quality, then download the video for ads, social, product, or creative work.
PREVIEWDOWNLOAD
Wan 3.0 AI video generator
Why creators choose Wan 3.0.
Wan 3.0 turns prompts, reference images, and product ideas into cinematic AI video, helping creators plan shots, test visual directions, and move faster in an online workspace.
Generate online without API setup or code.
Generate online without API setup or code.
Use Wan 3.0, Wan 3.0 Video Prime, Wan 2.7, and Seedance 2.5 workflows in one site.
Use Wan 3.0, Wan 3.0 Video Prime, Wan 2.7, and Seedance 2.5 workflows in one site.
Built for creators, marketing teams, ecommerce sellers, independent makers, and AI video teams.
Built for creators, marketing teams, ecommerce sellers, independent makers, and AI video teams.
Use image, video, and audio references in the available Wan 3.0 workspace.
Use image, video, and audio references in the available Wan 3.0 workspace.
Plan products, characters, camera language, and visual style in one focused workspace.
Plan products, characters, camera language, and visual style in one focused workspace.
Move from early exploration to commercial review with a consistent creative process.
Move from early exploration to commercial review with a consistent creative process.
Pricing
Start creating AI videos for free
Select the plan that fits your creative workflow
Ready to generate your first AI video?
Start with a simple prompt or one reference image, test the direction with a short clip, then improve clarity and duration step by step.
Wan 3.0 is a new-generation AI video model designed for high-quality, longer-form video creation with multimodal control.
It accepts text, images, video, and audio, helping creators produce AI videos with consistent characters, natural motion, and cinematic visuals.
How do Wan 3.0 Standard and Prime differ?
Wan 3.0 Standard and Prime support the same core creative inputs and output controls. Prime is optimized for faster end-to-end generation, while Standard is the regular creation option.
Choose Prime for rapid iteration and frequent production, or Standard for everyday video generation.
Which output resolutions does Wan 3.0 support?
Wan 3.0 Standard and Prime support 480P, 720P, and 1080P output. Videos can run from 2 to 30 seconds, and smart duration can choose a suitable length automatically. When a reference video is used, the input and output duration together cannot exceed 30 seconds.
Which input types does Wan 3.0 support?
Wan 3.0 supports multimodal input, including text prompts, image references, video references, and audio references.
Combining these materials gives you more precise control over characters, products, motion, style, and scene composition.
Can Wan 3.0 generate videos with realistic people?
Yes. Wan 3.0 can create videos with realistic human performances while maintaining character appearance, motion, and scene style.
It is suitable for digital presenters, advertising, social content, and narrative video projects.
How does Wan 3.0 maintain character consistency?
Wan 3.0 combines information from reference images, video, and text to control character features, motion relationships, and visual style.
Across continuous shots, this helps reduce identity changes, appearance drift, and scene instability so the result feels more coherent.
Which Wan 3.0 creation workflows are available?
The WAN30 workspace offers text-to-video, first-frame video, first-and-last-frame video, and multimodal reference generation with images, video, and audio.
Choose the simplest workflow that matches the materials you already have, then refine the prompt, references, duration, and resolution before generating.
How is Wan 3.0 different from a standard AI video generator?
Many AI video tools rely mainly on text prompts. Wan 3.0 adds richer reference controls through images, video, and audio.
That makes it easier to direct character identity, product appearance, motion, visual style, and camera language, especially for stable output and commercial workflows.
How do I create an AI video with Wan 3.0?
A typical workflow is to describe the idea, upload image, video, or audio references, adjust the generation settings, wait for the AI to create the video, and then download the result.
Refining the prompt and reference materials over several iterations helps you reach a result that better matches your goal.